Due to repeated epidemics in some areas, highly anticipated royal doors and windows the 2021 Strategic Partnership (cloud) summit was presented to you on August 21 as an online live broadcast. The theme of this summit is "new power, potential energy". It is not only a review and summary of the big events in the first half of 2021, but also a brand strategic planning and deployment in the second half of 2021, the action list of the national distributor's operation strategy is clearly defined to help the distributor to be targeted. At the same time, it also continued to witness the firm confidence of the royal faction to grasp the overall situation, as well as the ambition of grasping development opportunities, taking advantage of the trend, and becoming bigger and stronger.
The future trend, the future situation
At the beginning of the summit, royal doors and windows zhu Fuqing, the chairman of the board of directors, made a far-sighted speech, which concisely and powerfully summarized the royal faction's cohesion and mutual resistance to the epidemic. At the same time, facing this wave of the times, royal doors and windows shouldering the responsibility of the enterprise, a series of measures taken to turn the crisis into an opportunity helped many dealers get out of the dilemma and return to the daily operation track.
At the same time, the summit also reviewed this year. Royal doors and windows the development trend and the brilliant achievements in the first half of the year have further clarified the strategic action list of distributors. At the summit, Zhu Dong specially pointed out that, royal doors and windows at present, it is in a critical period of accelerating growth. In the second half of 2021, the royal faction will implement a brand-new brand strategy and implement deployment, and start five-star installation standards, landing intelligent factories, product innovation, the adjustment of marketing strategy and the implementation of good dealer policy have been shared in many dimensions.
Leading brands should take the lead and be wise
Zhu Dong said that as the head brand of doors and windows, the Royal School should take the lead and create a benign competitive environment with wisdom. Based on this, after the summit of the royal faction ended in April, the rationalization proposals of all parties were fully absorbed, and new products were planned, innovated and upgraded, so that the new products launched could better adapt to the mainstream market and consumer demand. At the same time, Yushi made new efforts to accelerate brand upgrading, open a new pattern of brands under the epidemic, expand the strategic vision, anchor the new height of the door and window industry with five-star installation standards, and broaden the industry boundaries, drive the growth of enterprise brand value. In addition, in the second half of the year, the royal faction will continue to ride the wind and waves, focus on product research and development, embrace changes, respond to challenges, innovate the technical configuration and use experience of products, enrich the product matrix, and achieve what is needed for living space, the Emperor made what to solve problems for consumers and realize the greatest value of the brand.
Maintain strategic commitment, continue to practice brand responsibility, and be brave
At the same time, in order to continue the brand potential and extend the brand value, Zhu Dong said that "the operation of terminal stores is crucial!". High quality products royal doors and windows the advantages gained in the market competition are constantly expanding. This requires the cooperation between manufacturers, injecting a steady vitality into the terminal, relying on the powerful system built by the Royal School, allocating and integrating resources to lay a solid foundation, so that more consumers can feel the temperature of the brand.
The future, royal doors and windows we will continue to fight against the tide of the times, dip and take responsibility for color, implement multi-round process upgrades in the production field, implement multi-round optimization and adjustment of product lines, improve flexibility and response speed, empower brand marketing and empower terminals. The multi-dimensional strategic deployment and practice made the royal faction continue the strong development momentum in the past and achieve gratifying results in the first half of 2021. At present, the royal faction has been leading the national sales volume for three consecutive years, and its stores have covered 700 cities nationwide. It is the champion brand with the number and area of Red Star Macalline stores.
Facing the promising market, the royal faction will implement a brand-new brand strategy and implement the deployment in 2021. Under the guidance of the new strategy in 2021, on the one hand, the strategic planning with "new positioning, new products and new standards" as the core has clearly defined the action list of the business strategy for distributors nationwide, help to do a good job of 2021 performance Sprint and 2022 advance layout. On the other hand, in 2021, in addition to the continuous plus-sized of operating investment in the original development direction, at the same time, adjustments were made in product innovation and marketing strategies to promote the implementation of strategic goals in all directions.
In terms of brand height, the Royal School took the lead in creating the five-star Installation Standard for the door and window industry and redefined the new height of the installation standard for the door and window industry. At the same time, the new unattended intelligent factory is expected to land in 2021, let doors and windows be intelligentized to a new height. In terms of product technology, the Royal School took the lead in introducing the global front-end technology-pin glue injection technology, which kicked off the upgrading of product technology in the door and window industry. In terms of high requirements for its own products, services and brands, the Royal School has gradually become one of the national standard-setting units for doors and windows, and has won the double certification of European and Australian quality.
From Zhu Dong's forceful speech, we fully felt the Hongyuan ambition and development prospect of the royal faction, and further understood the changes in the current market situation and the importance of seizing the first opportunity. I also firmly believe that on the grand strategic blueprint of the royal faction in 2021, the royal faction will give up their energy and energy, and make a solid step to realize the beautiful vision of the royal faction's strategic planning!
