On September 5th, the Department of consumption promotion of the Ministry of Commerce, Shanghai Commerce Commission, the launching ceremony of "2022 International consumption season" home renewal Consumption Festival co-sponsored by China Foreign Trade Center and the 50th China Home Expo (Shanghai) and 2022 China Construction Expo (Shanghai) the opening ceremony was held at Shanghai Hongqiao National Convention and Exhibition Center.
In order to further stimulate market vitality and boost consumer confidence, the event site invited minhua Holdings, KUKa, Haier Zhijia sanyiniao, SLEEMON group, DE RUCCI group and Marco Polo A total of 6 representatives of participating brands carried out the "release of new consumer products for home furnishing enterprises".
Minhua Holdings
Wu Yongkang
vice President, Minhua Holdings
As the CHEERS brand owner with the first sales volume of functional sofas in the world for 7 consecutive years and 50% market share of functional sofas in China, we expect Minhua to join hands with CHEERS 7300 stores around the world, A total of "consumer-centered" consumption renewal season has been established. In China's post-epidemic era, the explosive growth of home furnishing will definitely be highlighted. In August this year, Minhua joined hands with Red Star Macalline to achieve a double harvest of sales and popularity with the largest IP818 National upgrading day in CHEERS and Red Star's 8.18FUN purchase festival. Minhua participated in the exhibition of 8,000 square meters. At the same time, it took 818 National upgrading days as the carrier. In the next Golden nine silver ten, Minhua will fully renew the terminal consumption season. Minhua invested manpower and material resources, upgrading all resources on the basis of the 818 National upgrading day, we always firmly believe that Minhua four "wins": First, consumers win; Second, dealers win; Third, property stores win; finally, Minhua won. Minhua Holdings Takes household enterprises to renew new consumption as the carrier, focusing on performance and results, so as to make distributors cooperate and win-win. Minhua aims to provide a healthy, comfortable, value-added and fashionable home for thousands of households. We look forward to working with the platform to create a new era of home renewal and consumption.
KUKa
Xu Gang
KUKa assistant president and general manager of Channel Development Center
KUKa 2022is the 40th year of development. KUKa is committed to providing healthy, comfortable and environmentally friendly home solutions for families around the world to help families around the world enjoy a happy and beautiful home life. Creating happiness depends on achieving a better life is the the heart of everything of Gu's family. Over the past 40 years, products have been sold in more than 120 countries and regions from small roadside factories to full-channel retail layout, there are more than 6,000 brand specialty stores around the world; From unknown sofa brands to comprehensive household operators with rich categories, diverse styles and global brand layout. This exhibition site brought brand-new customized products of Gu family, KUKA HOME brand-new product series, brand-new product series of Gu family function, brand-new product series of sleep category, and diversified Gu family fabric for fashion and young. KUKa actively implement the relevant requirements of the national action plan to promote the high-quality development of the home furnishing industry, and actively participate in the "2022 International consumption season" home renewal and new Consumption Festival. We will join hands with all business partners of Gu family, provide users with high quality products, efficient services and unexpected solutions.
Haier Zhijia three-wing Bird
Zhang Huajun
general manager of Haier Zhijia sanyiniao market
Haier has been upgrading the consumption of household appliance industry. Through Casarte, we have upgraded the consumption of high-end products and achieved the first value, the first share and the first growth rate. At the same time, we will lead the experience upgrade of the smart complete set of solutions, and launch Haier Zhijia three-wing bird to realize the wisdom leading, design leading and experience leading. Haier Zhijia three-wing bird platform consists of two factors, one is the butterfly effect, which enlarges the user's demand infinitely, and the second is to aggregate all the household appliances, home furnishing and home decoration industries together, form a brand that provides users with the world's only smart family scene layout and contribute to the strength of our enterprise. From home appliances to space, and then to professional solutions, we can simply summarize it into three major professional systems, five smart spaces, N scene customization, and "never out of date" smart home customized for users. Among them, the three major systems focus on the wisdom of the whole House, the drinking water of the whole House and the air of the whole house; The Five Wisdom spaces are the wisdom kitchen, bedroom, living room, bathroom and balcony, which connect the whole house through the wisdom brain, maximize Space experience and professional solutions. Under the national strategy, we all achieve a win-win situation and make life better!
SLEEMON Group
Wu Guang
SLEEMON vice president of the group
SLEEMON is the largest national fashion mattress brand in Asia. It has been committed to the healthy sleep of human beings for 38 years, from single mattress to the overall ecosystem to solve the healthy sleep of human beings. At this exhibition, we have built a sleep bar 118 Hall to "sleep 8 hours a day, sleep 8 kinds of sleep well in one's life, use 8 mattresses, life expectancy is at least 118 years old" such theoretical logic and product support. From selling beds and mattresses to creating an ecosystem of healthy sleep. At this exhibition, we participated in a total of 2100 square meters. Because the sleeping area is relatively large, we have integrated global design resources and technical resources to further upgrade and iterate the concept of national tide and the concept of national tide. This home renewal festival was launched, and we launched the whole house product package. This year, we just released the semi-annual report for the first half of the year. The overall growth rate in the industry is 16 points, which should be considered as the leading in the industry, SLEEMON of this year's large-scale consumption Festival activities have not fallen, especially the action plan jointly issued by 8.18 four ministries and commissions to promote the high-quality development of the home furnishing industry. We also have high hopes for the second half of the year.
DE RUCCI Group
Shengyan
DE RUCCI vice president of the group
DE RUCCI has been committed to practicing and researching a set of healthy sleep systems, and to improving people's sleep and making people sleep better. This release is not only a release, but also a new ceremony. From the traditional first generation to the present update iteration to the eighth generation, from the entire intelligent ecosystem to build, from the initial spring mattress to the function and electric and test system to detect people's sleep problems, take AI technology as the center to build a complete set of solutions for Smart and healthy sleep ecosystem. From smart bedroom space to smart sleep, intelligent IOT interaction and intelligent overall service solutions, sleep new experience, from 1+2 + N, the solution is fully opened, from sleep space to core interaction to application of different life scenarios. DE RUCCI smart sleep, live in AI's home, open a new sleep channel, use technology, technology, and emotion to create a healthy sleep space with temperature, DE RUCCI "Tonight, sleep better", I hope everyone has a healthy sleep.
Marco Polo
Tang Xi
general Manager, yimeijia, Marco Polo Holding Group
CASABRAVA, a high-end imported brand owned by Marco Polo holdings, mainly conveys Italian life philosophy. It is made in Italy at 100%, insisting on strict professional selection and excellent selection. After four years of development, it has become one of the fastest growing and most potential institutional platforms in the imported brick industry. Marco Polo Holdings is a giant in China's ceramic construction industry. It has been committed to being a global enterprise and has put forward the strategy of "going out and bringing in. "Going out" means that the group is the first ceramic enterprise in China to build a factory in Tennessee, USA. "bringing in" is to bring the top and best ceramic tile brands to China. In CASABRAVA, it represented the top five brands in Italy, including PANARIA and COEM. At present, the brands we represent are constantly innovating and developing, and have established strategic cooperative relations with many luxury goods around the world and Italy, such as Fendi, Lamborghini, Ferrari, du Kadi and so on, creating many cases, including cooperation with global architects, there are also joint names. At present, CASABRAVA products are rich, and there are more than 400 product models, covering all products, all fields, all specifications, and all scenarios. At this exhibition, three patented technologies were put forward at the core: one is HyperTouch smart rock plate home technology, the second is ACTIVE titanium antibacterial technology with self-cleaning function, and the third is curved surface hot bending rock plate technology.
On September 6-8, Shanghai Hongqiao National Convention and Exhibition Center, another wonderful thing continues! More unexpected surprises are waiting for you to discover!
Reminder for watching the exhibition: on September 5-8, all personnel must enter with 24-hour Shanghai local nucleic acid negative certificate and wear N95 masks all the way ~
