For development, more beyond! In the golden autumn and September, kelaifu came Yaoshi series, opening a new chapter in brand positioning! 10:30 a.m. on September 5, 2022- 12:30, with the theme of "exploration, innovation, butterfly change", the release of high-end brand of kelaifu leather products and the customized positioning release of high-end water paint in the whole House shanghai Hongqiao · National Convention and Exhibition Center 5.2A338 forum area successfully held.
The event invited very influential guest leaders in the industry and innovative R & D personnel related to kelaifu leather to attend. The whole activity was carried out closely around "high definition" and "water paint. They discussed the development trend and growth point of the home furnishing industry from their respective professional perspectives. They expressed their confidence in the future development path of kelaifu leather.
▲ important present members
Leadership speech
pass on the brand concept and explore the new environmental protection of water paint
At ten o'clock in the morning, "the release of kelifu leather high-definition brand and the release of high-end water paint whole house customization positioning" opened smoothly under the leadership of Mr. Zhang Yongzhi, chief editor of Tencent home furnishing and president of Youju Research Institute, after a simple warm-up, we invited important guests to give a speech.
▲ Mr. Zhang Yongzhi, chief editor of Tencent home furnishing and president of Youju Research Institute
Ms. Li Jinshuang, deputy secretary-general of the design branch of China Architectural Decoration Association, mentioned that under the downturn of the whole environment, the transformation and reform of enterprises cannot be separated from the innovation of products and technologies. In this release activity, I saw that kelaifu leather is an action group, focusing on healthy and environment-friendly to make its own benchmark attitude. As a member of thousands of witnesses, I fully support the road of expansion of kelaifu leather, and also fulfill the responsibility of supervision and assistance.
▲ Ms. Li Jinshuang, deputy secretary general of design branch of China Architectural Decoration Association
Mr. Wang Yanping, deputy secretary-general of the All-China Federation of Industry and Commerce Chamber of Commerce for furniture decoration and secretary-general of the special committee for customized home furnishing, said: Every industry has its forerunners, and this road is full of thorns, but it can make you miserable, I hope the public can fill the connotation of innovation with wisdom and make our industry more amazing! Kelaifu leather water paint products conform to the ecological and environmental protection Home Service concept promoted by the Chamber of Commerce, and also respond to the national "double carbon" strategy, adding 0 benzene to 0 aldehyde, it has become the basic condition that we must control, so that everyone can be satisfied and assured.
▲ deputy secretary general of the National Federation of Industry and Commerce furniture Decoration Chamber of Commerce,
mr. Wang Yanping, secretary-general of the custom home Special Committee
Mr. Ji puffy, head of exhibitors of China Construction Expo (Shanghai), said: this double exhibition of Shanghai Hongqiao International Convention and Exhibition Center is unprecedented at the same time. This is a common opportunity for both of us. The first phase of "building" of the release of kelifu leather high-definition brand and the release of high-end water paint customized positioning for the whole house has made a good start for us, I hope that entrepreneurs can make the household building materials industry booming with such high standards.
▲ Mr. Ji puffy, director of exhibitors of China Construction Expo (Shanghai)
After the guest's speech, Mr. Yin Qihong, chairman of kelaifu home furnishing, shared the brand concept of leather products: "One sword and two blades" is the strategic goal of the company, under the guidance of "high-end whole house customization", kelaifu leather will bring good-selling products to end B and easy-to-use products to end C. Now kelaifu leather officially announced to comprehensively promote the whole market of water paint, and will continue to derivative the product concept in the future, bringing end customers customized high-end water paint customized household products with happiness for a lifetime.
▲ Mr. Yin Qihong, chairman of kelaifu household Co., Ltd.
Then, Mr. Wu zeqin, the global chief R & D engineer and product experience officer of kelaifu, gave a live speech. Mr. Wu zeqin told us about the research and development concept of kelaifu leather products. In the 100 billion Blue Ocean market in the home building materials industry, only innovative and green products can make the brand keep moving forward, keep growing.
▲Mr. Wu zeqin, global chief R & D engineer and product experience officer of kelaifu
Round Table
mogul on-site answers, innovative home new journey
The round table with the theme of "2022 high-definition industry and water paint development seminar Summit Forum" was successfully held under the leadership of President Zhang Yongzhi, and the mogul launched a hot discussion on the issue. In their conversation, we can know that kelaifu has been making high-definition brands, and leather products are new high-definition brands subdivided based on the original whole wood logs of kelaifu, get out of your benchmark attitude by trying a little bit.
▲ Forum discussion site
Kelaifu proposed to do high-end custom home brands affordable by the public", so the lobbyist Laifu · leather high is the general trend of the home industry. Kelaifu leather will comprehensively broaden the road of high definition through water paint process to create household products that keep pace with the times.
Media interview
comprehensive and accurate reporting, butterfly upgrade and create the future
After the round table communication, the media interview was conducted, and media representatives from Sina home, NetEase home and China Building Materials Network asked questions.
▲ media live interview
Against the background of "the country vigorously promotes the" double carbon "strategy, what can our water paint products do for the National Society?", Chairman kelaifu mentioned water Paint process product 0 aldehyde addition, 0 benzene addition, home life will become healthier and more beautiful; For "what key projects will kelaifu have next?" Chairman kelaifu made it clear that he would do product derivatives to help the sustainable development of the enterprise; Aiming highlights of new products of kelaifu leather products", everyone affirmed the overall presentation effect, and kelaifu leather will also take this as the driving force to make better products for everyone.
▲ Mr. Yin Qihong, chairman of kelaifu household Co., Ltd.
The press conference ended successfully, but the highlights of kelaifu leather are still going on! Through the high-specification brand release ceremony, kelifu established a strong and clear brand concept in the industry, accumulated brand influence to open up the market situation, and strengthened communication and cooperation with various platforms, we will work together to create a bright future for the home improvement industry.
Reminder for watching the exhibition: on September 5-8, all personnel must enter with 24-hour Shanghai local nucleic acid negative certificate and wear N95 masks all the way ~
