On September 5-8, 2022 China Construction Expo (Shanghai) officially opened. With the theme of "opening the" deep comfort "living age", Paiya doors and windows, with the latest brand strategy, original products, cutting-edge technologies and design concepts, create a "deep comfort" space experience Hall, it brings a visual feast with both aesthetics and quality to the viewers, so that people can enjoy deep comfort and ideal living in it.
On the first day of the exhibition, Sina home specially planned the editor-in-chief of "look at the tide here" with the theme of "Good Life · comfort school" to go to the exhibition and have an exclusive dialogue with Paiya doors and windows. The cross-border editor-in-chief group composed of Ye lingju, chief editor of Sina home industry, general manager of doors and windows industry, Chen Wanjing, chief editor of Sina home East China region, and Zong Shuhui, chief editor of Home Page media, under the leadership of senior executives such as Li Juxin, brand director of Paiya doors and windows, I entered the "deep comfort" space experience hall of Paiya doors and windows, from the perspective of industry, media, brand development of enterprises, experience the charm of "deep comfort" products and spaces of Paiya doors and windows at different levels, such as product production and manufacturing, and show consumers cutting-edge fashion elements and home trends.
"This year, we positioned" deep comfort "as the enterprise development strategy, and the whole exhibition hall was built around this concept." At the beginning of the event, Li Junxin, brand director of Paiya doors and windows, introduced Paiya's presentation of "deep comfort" from different angles such as the new generation SI, the New Generation VI, and "deep comfort" doors and windows. Parya doors and windows "deep comfort" space experience Hall, 68% elegant red throughout, with simple and smooth lines and curved structure, visually bring extreme comfort to viewers.
In terms of products, Paiya doors and windows have launched high-end image products under the strategy of "deep comfort"-Shanhu Hai series products. Li Junxin introduced that this product combines many advanced technologies of sound insulation, heat insulation and safety for doors and windows, and can save energy up to 70% per day while achieving sound insulation of 39 decibels, provide consumers with a new and comfortable experience combining aesthetics and technology.
Huijingwan series outwards opening window, Jane Eyre three-generation series sliding door, leading style four-generation MID-narrow increase of sliding door and other different products are deeply integrated with comfortable life from different levels such as performance, appearance and service to consolidate the Quality Foundation, make every effort to create the ultimate "deep comfort" living experience and advanced ideal living experience.
Under the double "temptation" of "deep comfort" products and "deep comfort" space experience hall, many viewers went to Paiya doors and windows to take photos and clock in to experience "deep comfort" in an immersive way 」. The lovely and smart image of Paiya doors and windows IP comfortable Meow "Paipai" also fully played the role of mascot, bringing a lot of popularity to the exhibition hall.
After the exhibition, the cross-border editor-in-chief group and the brand director of Paiya doors and windows conducted in-depth exchanges and discussions around Exhibition Hall design, product research and development and manufacturing, brand development, etc.
With the younger consumer groups, how to strengthen the interaction with young consumers and embrace young consumer groups has been a problem that Paiya doors and windows have been thinking about in recent years. Li Junxin pointed out that a conclusion can be drawn from the report on the development trend of Chinese home | Doors and windows industry jointly released by Paiya doors and windows and the lifestyle research institute of Jinan University this year, at present, young consumers' cognition of doors and windows is no longer limited to shelter from wind and rain, but more inclined to the performance and aesthetic attributes of sound insulation, heat insulation and heat preservation. Facing the rejuvenation of consumer groups, Paiya doors and windows launched the brand rejuvenation strategy in 2022, strengthening the dialogue with young groups from multiple dimensions such as brand, product, channel and service, keep making "deep comfort" doors and windows the first choice for the new generation of mainstream consumers.
Choosing 520 as Super Brand Day, launching Image IP comfortable Meow 'paipai ', lighting Guangzhou Tower, and expanding Young Talent Team are all Paiya doors and windows starting from users' thinking, important measures to strengthen interaction with young people." Li Juxin said.
Ye lingju, chief editor of Sina home furnishing industry and general manager of doors and windows industry, said that Paiya doors and windows have been deeply cultivated in the industry for more than 30 years, and have very thorough insight and study on products. Its new generation SI, deep comfort concept, selected brands in major countries, image IP comfortable Meow "Paipai" and so on are constantly occupying consumers' minds, deepening the market's understanding of Paiya Doors and Windows products.
As the "post-90s" in the field of doors and windows, Paiya doors and windows have always taken the mission of "devoting themselves to using better doors and windows technology to serve the beautiful life of deep and comfortable people and human beings" as their mission, and have made innovation throughout the development, continue to export high quality, high-performance and good-looking products to the market to create diversified, personalized and younger life scenes for consumers and inject continuous vitality into beautiful people.
