On September 5th, the China system doors and windows conference was held in Shanghai. Mogul of many industries gathered to discuss the future development of the system doors and windows industry. President of Ruiming doors and windows at this conference ms. Shi Chaochun rated 2022 chief growth officer of China system doors and windows"
In recent years, with more and more renovation of old houses and the prevalence of quality housing, people's understanding of the quality of doors and windows has gradually increased. The door and window industry has entered the state of "a hundred schools of contention", and many system door and window brands have risen rapidly. According to the statistics of Youju Research Institute, the market size of doors and windows will exceed trillions in the next three years. The huge market demand has triggered many brands to seize the track. For the 20-year-old Ruiming door and window system, development opportunities and challenges coexist.
Many industries gathered mogul
In recent years, the global epidemic situation is severe, and many enterprises have been hit hard and even closed down. Fortunately, with 20 years of quality accumulation and reputation accumulation, Ruiming doors and windows have been maintaining a growing trend, which is not greatly affected by the epidemic, so how did our Ruiming group do it?
20 years of precipitation, strong product power
since its 20th anniversary, Ruiming Group has always adhered to the spirit of creating windows with ingenuity, focusing on products and services. Since its export South Korea in 2004, it has been exported to more than 40 countries around the world and has accumulated strong product power in the test of different global climate. In China, according to the climate differences between the South and the North, Ruiming is constantly adjusting the structure and usage habits of products. With the rise of a new generation of consumer groups, Ruiming's products are constantly optimizing their appearance on the basis of performance standards, meet the aesthetic standards of people in the new era. Strong product power has accumulated a good reputation for Ruiming brand.
First-line doors and windows brand standards build brand power
wine fragrance is also afraid of the deep alley. Ruiming grasps both material and spiritual levels, and grasps quality with one hand: does not accept defective products and does not pass on defective products. First-hand brand: Strong brand power affects consumers' purchasing decisions. Ruiming also reflected the due attitude of high-end brands in brand promotion. He once worked with "secret transformation", "Spain La Liga", NBA, China Energy Saving Week, the first IP addresses in various fields such as "big country brand" cooperate to continuously expand their influence.
Award on stage
differentiated brand positioning preempts users' minds
ruiming's high-end Category: Ruiming teak wooden window, the subdivision category becomes the head of the category, and occupies the highest point among the wooden window categories. Form the corresponding analogy of Ruiming wooden window teak when buying wooden window. Avoid homogeneous competition and form its own unique IP address. Teak of Ruiming comes from Southeast Asia, which is the most suitable place for teak to grow in the world. Select 50-year-old wood. Better segmentation of teak categories. Insist on the choice of wood species: Do not be greedy, only do fine. Be the king of the cost performance of teak windows.
Consumer thinking research and development of new products
ruiming has more than 800 patents and 477 core patents retained so far. This data is also unreachable in the industry. Truly mastered the core technology of doors and windows. From the "tank quality" pursued by the post-80s to the beautiful appearance pursued by the post-90s, Ruiming has achieved one by one. Only by keeping up with the pace of consumers will it not be eliminated by the market, over the years, Ruiming's R & D department has captured consumers' new products like falcons. Type requirements. Keep trying to update products. Sharp sense of smell and quick response.
This is not only the password that Ruiming maintains against the trend, but also suitable for other brands. Only by doing the brand with the user's thinking can the enterprise keep growing continuously. This is a simple combination boxing, but it needs the wisdom and strategy of the operators to make this combination boxing well. Ruiming's contrarian growth fully reflects the wisdom of operators. Ruiming will continue to focus on users and make products, services and brands based on users' thinking.
