" pursuing a better life is an eternal theme, always in progress. In recent years, people's yearning for a better life has increased day by day. Under the influence of the stimulation of high quality living needs, a comfortable and healthy home environment has become the focus of attention. A good door and window is indispensable for a good living life. In the past, consumers paid more attention to the basic functions of door and window protection, wind and rain protection. Now they not only need sound insulation, heat insulation, safety and noise reduction, but also require a sense of design, from product design to the overall design of space, design has become an important "tool" to link a better life and an important starting point for brands to occupy consumers' minds."
On September 6, Sina home co-hosted the Comfort + ideal home comfortable lifestyle design salon in Shanghai National Convention and Exhibition Center. The activity specially invited Liang Hongyi, secretary general of materials application branch of China Architectural Decoration Association, Wang Chen, founder of Shisheng Design brand and specially invited designer of dream reformer, and Zhang Yaotian, founder and Design director of Fun Connection Design, qitian, co-founder and creative design director of Qitian architectural design office, Qian Yunna, a micro-blog millions-level blogger, a home expert, Li Junxin, brand director of Paiya doors and windows, and Zhang Yayun, general manager of Shanghai Paiya doors and windows, ye lingju, chief editor of Sina home furnishing industry, general manager of doors and windows industry, and many other association experts, design mogul, home furnishing experts, corporate guests and senior media people communicate and share on the same stage, open a unique dialogue between "aesthetic design" and "comfortable life", gain insight into the new trend of door and window design, and decode the key of comfortable aesthetic human settlement.
01 Paiya "deep comfort" comes for a better life
Paiya has been developing for more than 30 years, keeping keen insight into market changes and maintaining high-frequency links with first-line markets and users. Li Junxin, brand director of Paiya doors and windows, said that in the face of new changes and policies such as consumption upgrading and double carbon strategy, Paiya launched the strategic positioning of "deep comfort" brand in March this year, it means that Paiya will invest resources in products, brands, marketing, channels, delivery and other aspects to provide users with high-quality products and full-link services, enabling a comfortable and beautiful life. In her view, the ideal home is not simply piled up with materials or excessive design, but comfortable, beautiful, healthy and environmentally friendly. It can properly meet our needs in different life scenes, realize comfortable interaction between human and nature environment, and give a quiet good time.
Li Junxin, brand director of Paiya doors and windows
Paiya's "Deep Comfort" is not a concept, but a complete system integrating brands, products, services, corporate culture and value proposition. It was born for the good life of human beings. Li Juxin said that Paiya will continue to cultivate brands, products and services, keep the same frequency with the times, take users as the center, and redefine doors and windows with "deep comfort, lick bricks and Gawa for people's good life and make continuous efforts for the steady and high-quality development of Paiya.
02 design for good links for good living
With the rapid change of population structure into "old", the elderly population continues to grow, and the corresponding problems such as the health and living of the elderly gradually enter the public view. Facing the real demand of housing for the elderly, the aging decoration market is rare. In order to better meet the living needs of the elderly, how should the aging home design be decorated to make the elderly live comfortably?
In this regard, Wang Chen, the founder of Shisheng design brand and specially invited designer of dream reformer, shared the theme of "Designing for" well-being, the deep exploration of comfortable life is carried out from the "suitable aging design", and the details are used to explain how home design can solve the problem of home life for residents, especially the elderly, so that the elderly can also meet the beautiful life. Wang Chen believes that what needs to be considered when designing is not only beauty, but also humanity. He said that the aging design should follow the factors of accessibility, comfort, safety and so on to improve the living comfort of the elderly. Rather than discussing "design", it is more about sharing and advocating the concept of "design for goodness". The "deep comfort" of Paiya doors and windows is very consistent with the concept he advocates, it is all for human welfare and efforts to link a better life.
03 dialogue: "Good Design" is people-oriented return to the essence of life
What is a good design? How does design endow life with aesthetics and comfort? How to understand the importance of doors and windows in a comfortable life? How can Paya doors and windows be designed to link "deep comfort" people? How can the deep comfort strategy empower a better life? A deeper answer has been obtained in this ideological feast of design, humanity, aesthetics and life.
Liang Hongyi, secretary general of materials application branch of China Architectural Decoration Association, pointed out that in recent years, due to the impact of the epidemic, consumers have higher and higher requirements on the health, functionality and personalization of home space. How to adapt to the changes of consumers' lifestyle and create a comfortable life is the core proposition that designers need to think about. She believes that a real designer should have the ability to solve people's living problems at home.
Liang Hongyi, secretary general of materials application branch of China Building Decoration Association
Qi Tian, co-founder and creative design director of Qitian architectural design firm, said that beauty is very important, but good design is not to show the designer's aesthetics, but to solve the problems of consumers' home life. At a time when the lifestyle is constantly iterating, creating an ideal home needs to combine the underlying logic with professional methods. In his view, good design is "greater than beauty". Designers should put users' health and social feedback first, which is the value of home design.
Qitian, co-founder and creative design director of Qitian Architectural Design Office
When it comes to the value of Design, Zhang Yaotian, founder and Design director of Fun Connection Design, said that Design is closely related to The Times and varies from person to person. Good Design lies in the accurate expression of emotions, it is an advance from material to emotion and then to spirit. In the future, the development of private house design is to produce different designs according to different emotional points and different emotional memory points. He stressed that whether it is a designer or an enterprise, it can be achieved only if you do not forget your original intention and put people first.
Fun Connection Design founder and Design director Zhang Yaotian
Wang Chen said that design is to make people happy and make interpersonal relationships harmonious. A good design needs to return to the essence of life and meet consumers' material and spiritual needs from the perspective of life. How to change society and people through design is the greatest significance of the existence of designers.
Wang Chen, the invited designer of dream reformer, founder of Shisheng design brand
Qian Yunna, a million-level blogger on Weibo and a home owner, combined with her experience and feelings when decorating her home, she believes that affected by the epidemic, young consumers now have new demands for doors and windows, design has become a key factor in the purchase of doors and windows. A good door and window should have both functionality and appreciation, which can satisfy the public's pursuit of a comfortable ideal home.
Qian Yunna, a million-level blogger and home owner on Weibo
Zhang Yayun, general manager of Shanghai Paiya doors and windows, is the service provider who has the most frequent contact with the first-line market and consumers. She believes that since the epidemic, consumers' concept of home life has changed and they are increasingly yearning for a better life, this is both opportunities and challenges for brands and distributors. Zhang yafun said that in the future, Shanghai Paiya doors and windows will take "companionship is the best service" as the business philosophy and provide better, more intimate and more comprehensive services, bring "deep comfort" doors and windows to more high-end families to help users create a better comfortable and ideal living environment.
Zhang Yayun, general manager of Shanghai Paiya doors and windows
Li Junxin believes that the epidemic makes people stay at home longer, but long expectations may cause some anxiety at home, however, a good door and window can bring people a sense of comfort and warmth in space, turn the home into a healing harbor, and help people relax their bodies and minds better.
Li Junxin, brand director of Paiya doors and windows
Ye lingju, chief editor of Sina home furnishing industry and general manager of doors and windows industry, concluded that he hoped that designers could strengthen communication and discussion with brands while pursuing perfection, and put forward demands. In terms of design, enterprises and designers resonate together to boost the development of Chinese home brands and let more consumers enjoy a better life.
Ye lingju, chief editor of Sina home industry and general manager of door and window industry
After the wonderful Forum, a group of experts and big coffee came to the new generation of "deep comfort" space experience hall of Paiya doors and windows to experience the perfect blend of technology and aesthetics in an immersive way, feel deep comfort through three "deep comfort" doors and windows products. Paiya's "deep comfort" doors and windows break through the public's inherent impression of doors and windows, not just doors and windows, but home art. The whole experience hall fully embodies the value proposition of Paiya's "deep comfort" living life in design, display and products, truly linking the current consumer needs and satisfying consumers' yearning for a better life.
04 conclusion
Paiya, as a benchmark enterprise in the door and window industry, has been leading the industry to develop upward with cutting-edge Enterprise concepts and advanced door and window technology for more than 30 years. This year, under the premise of firm initial aspiration, Paiya has launched a new positioning of "deep comfort" and a new brand image, with the idea of "building people-oriented, deeply integrate door and window technology with aesthetic design to realize people's yearning for a better life. Just as Paiya has always insisted on "devoting itself to using better door and window technology to serve the beautiful life of" deep and comfortable "people and human beings", this is not only the necessity of brand mission, but also the manifestation of enterprise value.
