"Marketing upgrade big brand price to" Zhengjin doors and windows marketing upgrade sailing meeting JNU price to be held at Zhengjin doors and windows headquarters on September 8. Huang Shaopeng, chairman of Zhengjin doors and windows, attended this sailing meeting with all the staff of the marketing center to witness the upgrade and release of Zhengjin doors and windows marketing strategy, thus realizing the brand's upward transition and empowering the company to write a new chapter.
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empowering exploration
there is a way to break the game
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huang Shaopeng, chairman of the board of directors of Zhengjin doors and windows, said in his opening speech that with the continuous strengthening of consumers' brand awareness, Zhengjin doors and windows should work hard on brand image shaping and service upgrading. Through this new marketing strategy and brand service upgrade, it will inject rich connotation and new vitality into the future development of Zhengjin doors and windows. In the future, Zhengjin doors and windows will work together from multiple ports such as brand end, communication end, product end, research and development end, and marketing end, thus opening up the "wall" between brands and consumers ", realize the rapid development of the brand, join hands with more Zhengjin family members to gather for win-win results and create a new glory of the brand.
(Huang Shaopeng, chairman of Zhengjin doors and windows)
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new transformation
rally
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if everything is previewed, it will be abandoned. Only by careful planning and adequate preparation in advance can we stay in the leading position in the torrent. Liu Kurt, general manager of Zhengjin doors and windows, said at the 2022 marketing strategy upgrade sailing meeting, not all doors and windows are system doors and windows., high-end system doors and windows need Zhen kung fu, Zhengjin doors and windows will upgrade brand VI image from brand positioning to precise layout of product matrix, dig deep into brand value, create consumer memory points from visual sense officials, and comprehensively improve brand height and brand recognition, brand recognition.
(Liu Ke, general manager of Zhengjin doors and windows)
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heart-breaking change
polymerization force
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feng Wenting, director of Zhengjin doors and windows brand center, mentioned in the release of new thinking on brand strategy that brand development and decisive victory are at the terminal. Facing the current new trend, new development and new opportunities, zhengjin doors and windows will continue to invest tens of millions of levels in in-depth cooperation with image spokesmen. The brand is fully upgraded to VI, which will solidify the deep high-end image, endow a sense of brand value, and strengthen the brand awareness of the terminal. Zhengjin doors and windows will also explore and innovate through multiple channels and reach in-depth cooperation with high quality top streaming media to achieve better interaction between brands and consumers. While comprehensively improving brand awareness and reputation, it can also increase the sales performance of major terminal stores and reap the dividends of brand upgrading.
(Feng Wenting, brand director of Zhengjin doors and windows)
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empowerment terminal
stable and remote
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he Shijie, executive dean of Zhengjin door and window business school, brought us the implementation plan of the "big brand price to" promotion in September. President he led the operational elites to easily grasp the rhythm of the big promotion through the operation skills of the whole process decoding activity. At the same time, it also explains the system implementation through many aspects such as the core selling points of products, marketing skills, and the skills of pushing orders to further enhance the business capabilities of the operational elites. The operation elites will also implement assistance through what they have learned today to help dealers win the terminal market, expand market share, and achieve customer acquisition and revenue multiplication.
(He Shijie, executive dean of Zhengjin door and window Business School)
at this point, Zhengjin doors and windows marketing upgrade will start at JNU price until the meeting is successfully concluded. The upgrading and reform of Zhengjin door and window marketing will lead the industry to create a new bureau from the dimensions of brand and channel construction, dealer empowerment and consumer experience. In the future, Zhengjin doors and windows will also focus on high-precision channel positioning, enhance Terminal brand stickiness and favorability with younger brand actions, and accurately link mainstream consumer groups. Zhengjin doors and windows continue to maintain high growth with high potential energy, and join hands with dealers to win the future with high strength.
