On September 8, 2022, the launch ceremony of the "deep comfort" high-speed train named "Paiya doors and windows" was held ceremoniously in Guangzhou South Railway Station. Driven by the brand-new brand strategy, the "big country brand" carries "China speed" and promotes the concept of "deep comfort" to more Chinese families faster.
Li Junhong, chairman of Paiya doors and windows, Li Junhai, vice chairman, general manager Yi Shaoguang, deputy general manager Wu Jian, brand director Li Junxin, Wang Jinwei, general manager of Paiya doors and windows in Conghua, Du Cong, general manager of Nanhai Paiya doors and windows, yongda media assistant to chairman and general manager of South China region Hebi, Wei Jingxian, deputy general manager of Guangzhou company, and other leading guests and media representatives attended the launch ceremony to witness the glorious departure of Paiya doors and windows carrying "China speed.
Photo | Li Junhong, chairman of Paiya doors and windows, delivered a speech
Photo | Yongda media assistant to chairman and general manager of South China region he Bi delivered a speech
Picture | Gift "Paiya" high-speed rail model
At the opening ceremony, the leaders of both sides of Paiya doors and windows and Yongda Media jointly cut the ribbon for the special train, and the "Paiya doors and windows" named the special train of high-speed rail officially appeared.
Photo | On-site ribbon cutting
Through the full coverage of train Media, Paiya doors and windows have created a "mobile business card" with China's high-speed rail ". It radiates from the core area of the Pearl River Delta to the target cities along the route, with wide coverage, strong exposure and high frequency, reaching object client accurately.
Entering the special train, a variety of train media such as brand corridor, train poster, head pillow case, glass door sticker and so on jointly constructed the closed marketing scene of Paiya doors and windows, and realized the close proximity between the brand and the passengers in the car with the depth surrounding closest to the passengers, one-on-one dialogue will deepen the new concept of "deep comfort" living into the minds of consumers during the journey.
As the starting ceremony came to an end, under the witness of the on-site leading guests and passengers, the high-speed rail named "Paiya doors and windows" accelerated to the distance, which marked, paiya doors and windows have built a perfect all-media three-dimensional brand communication matrix. In the future, Paiya will carry "China speed" and continue to promote the concept of "deep comfort" living into thousands of households to create a better ideal and comfortable residence for more people.
Deep User thinking, adhere to brand-driven
As a recognized pioneer and leader in the high-end aluminum doors and windows customization industry, Paiya doors and windows have continuously led the industry forward with more than 100 changes and innovations in the past 32 years. In march 2022, with strong brand strength and good market reputation, paiya doors and windows, as the only representative of the industry, were selected as the CCTV-1 cctv "big country brand" to build a brand national team and become a shining business card for big country brands.
Photo | Paiya doors and windows selected CCTV-1 big country brand
Standing at the tide of the industry, Paiya has a deep insight into the trend of younger consumers. How to strengthen interaction with young consumers and embrace young consumer groups has also become a problem that Paiya has been thinking about in recent years.
Facing the rejuvenation of consumer groups, Paiya doors and windows launched the brand rejuvenation strategy in 2022, strengthening the dialogue with young groups from multiple dimensions such as brand, product, channel and service, launched a new brand positioning "deep comfort", dedicated to making "deep comfort" doors and windows the first choice for the new generation of mainstream consumers.
Parya "deep comfort" doors and windows, sound insulation · heat insulation · security · aesthetics> Four dimensions, help users build better and more comfortable living scenes. The CSD deep comfort environment management system is equipped to meet consumers' personalized comfortable living needs from six aspects: sound, temperature, safety, vision, moisture and control, at the same time, it also meets the urgent demand of the current society for low energy consumption doors and windows, and actively responds to the call of the national "double carbon strategy.
In May, Paiya doors and windows launched the first 520 super brand day to create a "deep comfort" activity Super IP, and joined hands with the lifestyle research institute of Jinan University, tencent Youju "Home of Chinese" released the "door and window Industry Development Trend Report", leading the door and window industry upgrade. In the same period, 520 reached the top of China's first tower-Guangzhou Tower on the same day, deeply linking young mainstream consumer groups, highlighting the cultural confidence of national domestic brands.
Photo | Paiya climbed to the top of China's first high tower "small waist"
In order to further refine user-oriented thinking and strengthen effective communication between brands and the market, Paiya has built an online and offline two-line communication system to lock large traffic outdoor media that deeply covers users' travel tracks online and offline, the propagation matrix of "high-speed rail + high-speed + Aviation" has been built to fully touch the Dargo net value accurate customer group. Online, Paiya has built a new media communication matrix including mainstream e-commerce platforms such as Tmall, TikTok, video numbers, Xiaohongshu, Baidu, etc.
The launch of the title "deep comfort" of paiya doors and windows is one of the important measures for paiya doors and windows to take users as the core, strengthen interaction with target consumer groups, and pull into the relationship between brands and consumers. It aims to achieve deep links with potential consumers through event marketing and immersive scene creation, and promote the construction of consumers' mentality and brand influence.
The "paiya doors and windows" high-speed rail train will span 13 provinces and cities, linking key target markets such as yangtze river delta, pearl river delta, central plains economic belt and chengdu-chongqing urban agglomeration, and radiating high-consumption groups in many economically developed regions for a long time, promote the high penetration and transformation of brands to the markets along the line, and enhance brand awareness and market share.
Photo | Media interview with Wu Jian, deputy general manager of Paiya
Photo | Media interview with Li Junxin, brand director of Paiya
At the same time, Paiya doors and windows accurately grasp the emotional orientation value of node marketing, choose to hold this departure event on the eve of the Mid-Autumn Festival, and accurately link the feelings of passengers returning home through the unique home scene of high-speed rail media, in the scene, deepen passengers' mental cognition of Paiya's "deep comfort" doors and windows and the concept of living, and deepen brand identity through emotional fit, deliver the "deep comfort" human settlement value of the new generation of door and window technology.
The two travel and consumption peak nodes of Mid-Autumn Festival and National Day will also provide efficient exposure and marketing access for Paiya doors and windows, thus achieving a double-line increase in brand sound volume and sales volume, help Paiya doors and windows brand to go to the new journey!
