From September 5 to September 8 "Artistic exploration of Surrealism" the seventh China (Shanghai) International Architectural Decoration Expo of OEZER doors and windows with the theme (Hereinafter referred to as construction Expo) the trip ended successfully!
Under the dual influence of the epidemic and the transformation of the industry, OEZER ou Zhe walked side by side with major brands in the industry and successively landed in Guangzhou and Shanghai Jianji Expo, it shows the strength and appearance of OEZER ou Zhe who is still stable in adversity, and more importantly, it has revived the confidence of the development of the whole industry.
The four-day Shanghai Construction Expo is a high-quality stage for major building materials and home furnishing enterprises to display the latest brand trends, strategic directions, cutting-edge technologies, heavy new products and friendly exchanges, it is also an important opportunity for exhibitors to enter the East China market. OEZER ou Zhe once again presented the creative booth of "surrealistic art exploration", which not only brought Shanghai a high-end aesthetic feast of doors and windows on science and technology and art, it also shows the attitude and influence of OEZER ou Zhe as a representative brand of high-end system doors and windows to the East China market.
Consistent with the design concept of the 7-month exhibition platform, Shanghai construction expo uses the "ou Zhe Green", which symbolizes safety, energy saving and sustainable, to match industry Gray, through the cross-section wall, cut corners, geometry blocks create unique layering and flexibility, closely echo the theme, and express the surreal artistic sense, personalization and diversification of future living space.
The entrance quote "Yong set foot on the unarrived territory of predecessors" brought the audience into an unknown field, and then launched a journey of exploring the art of doors and windows and future human settlements. The massive wall is embedded with doors and windows with different shapes and functions. The glass with high permeability and minimalist line design make the wall with a certain sense of heavy more tension.
Taking doors and windows as media, through showing the changing relationship between building shapes, breaking through regular of the material space, exploring more new possibilities of future human settlement together with the spectators in it, this is the design philosophy and aesthetic view that OEZER ou Zhe hopes to show to the world during the two surreal exploration tours of Guangzhou Station and Shanghai station of China Construction Expo.
Of course, the design philosophy of OEZER ozhe is not a castle in the air, but a new demand put forward with the consumption upgrading of the whole market and people's yearning for high quality life. Based on this, OEZER ozhe insists on providing scenario-based solutions and developing products with market competitiveness through insight into high-end consumer preferences and in-depth customization with designers.
This theme booth, OEZER ou Zhe's annual revolutionary new product-- canopy smart panoramic window, debut in magic capital! Based on the positioning of high-end beautiful luxury houses, the sky screen intelligent panoramic window can be realized. Intelligent opening and closing, intelligent rain feeling, intelligent anti-pinching, DMAX-like panoramic vision effect, fully showing the charm of art and technology collision.
As another star-rated product of OEZER, star field panoramic door it completely subverted the appearance of traditional doors and windows. With the design concept of "less is more", pioneer designs such as extremely narrow visual surface profiles, extra large size glass panels, and wall-in border processing have been achieved at one stroke. 2022 German iF Design Award.
Free boundary P series it continues the design language of minimalist lines and can be realized. Two opening and closing modes. The flush design of the indoor outer frame fan shows the equal width, symmetry and extremely narrow lines of the visual surface, which makes the visual field boundary break through the constraints, and at the same time keeps the appearance of doors and windows consistent from the interior to the exterior of the building, show the beauty of engineering.
Different from previous years, with the popularization of new technologies such as artificial intelligence and automation, a variety of intelligent, functional new products and star products unveiled by OEZER ou Zhe at the two-site construction expo this year have aroused heated discussions in the industry, on this Shanghai trip, OEZER ozhe won the "2022 architectural decoration industry designers recommend brand" at one stroke, which not only represents the brand's hard strength and vanguard in the field of R & D and design, it also reflects a prediction of the trend of digital life in the future.
For OEZER ou Zhe, exploration has never been a solo career. Since the brand was founded, ou Zhe has insisted on in-depth dialogue with designers, consumers and pan-household practitioners to jointly explore the original heart of a beautiful future, so that he will always offer high-quality works, standing on the tide of high-end track.
OEZER ozhe specially invited five representatives of home life bloggers on the home life platform to take inspiration from home decoration design in the form of checking in during the exhibition, start a special dialogue with OEZER ozhe.
In addition, Mr. Wang Zheng, the chief designer of home improvement MKL, Ms. Jin Danfeng, the senior Interior architect, and Mr. Hu Yinghai, the founder of Yunshe design, also came to the scene to experience the immersive experience of surreal exhibition hall space, appreciate the artistic charm of high-end system doors and windows, and share with us the unique views on how doors and windows improve the quality of life.
Art originates from life and is higher than life.. The journey of artistic exploration of these two stations of China Construction Expo is just another bloom of OEZER's brand attitude. From the stage of building the Expo to brand channel management, from booth design to terminal store design, this exploration gene has always been in the same strain. OEZER ozhe has always been in a more open and inclusive attitude, breaking through aesthetic constraints, shaping artistic imagination, and conveying the brand attitude of insisting on exploration and daring to innovate in the spirit of surrealism.
OEZER ozhe's sixth generation store will be unveiled soon.
Beyond exploration, the future has arrived. OEZER ozhe's exclusive art feast for China Expo 2022 ended successfully! In 2023, OEZER ozhe doors and windows will take the joy and glory of the 10th anniversary of the brand, and meet with you again!
