Recently, huitailong 96 bowknot · First Super Brand Day and 26th anniversary celebration" it ended successfully.
In the "96 bowknot" of huitailong, huitailong launched hot events and marketing activities based on the brand, touching the industry and end users, create a unique brand IP festival for huitailong.
96 bowknot Press Conference · brand loud publicity
<HUTLON Super brand day And 26th anniversary>
before the beginning of huitailong 96 bowknot, President Wang Chao of cabinet industry chamber of commerce in Guangdong province, President Li Junhong of door industry association in Guangdong province, President Cao Yuyong of home building materials chamber of commerce in Guangdong province, Secretary General Zeng Yong of custom home furnishing association in Guangdong province, 11 industry mogul, including Secretary-General Zhang renjiang of the National Federation of Industry and Commerce furniture Decoration Chamber of Commerce and Secretary-General Zhou Jun of China smart home industry alliance, helped huitailong "96 bowknot, attract more attention and participation from industry insiders and consumers.
On the evening of September 6, 2022, huitailong "96 bowknot · Super Brand Day and 26th Anniversary Celebration" was presented in the form of an online conference. Smart door lock research Pro, door lock world, jianbo cloud network and official accounts of Tencent Video number, Sina Weibo, TikTok, Tmall, Jingdong and other platforms are broadcast simultaneously.
At the press conference, huitailong announced the online and offline brand Huihui activity, the official propaganda entered the intelligent drying new track, and released huitailong's "quiet lock"-the second generation buffer mute door lock, and xuanfa huitailong's famous high-speed rail train set off...... New IP, new products, new categories, new competition channels, wonderful.
Video number "huitailong"
in an hour
attracting nearly 48000 people to watch
1000 reviews and 220000 likes
Build 96 bowknot IP addresses to break the brand
<HUTLON Super brand day And 26th anniversary>
With the post-90s and post-00s gradually becoming the main force of home terminal consumption, keywords such as good-looking, intelligence, matching, high quality, and personalization will become the key points that most impress consumers in the new era, brand IP with unique brand Mark has also become the key to touch them.
Under this background, huitailong takes brand positioning as the cornerstone, endowing the "9" and "6" brand-new brand identity in the year of birth, exerting brand characteristics and shaping brand Super symbols, create huitailong brand IP Festival-- on bowknot, it was launched every year on September 6, leaving a deep impression on young consumer groups with brand IP festivals with unique brand marks.
Brand butterfly change, new travel again
<HUTLON Super brand day And 26th anniversary>
In 1996, huitailong was officially founded.
In 2022, after 26 years of development, the young and energetic huitailong released the fifth generation of new VI system, brand positioning language "SINCE 1996", brand new brand spokesperson Guan Xiaotong, "Lock for life, due to the 1996 annual brand welfare activity...... Brand butterfly change and upgrade, and then open a new tour.
Huitailong brand strategy and new VI image release and spokesperson conference
guan Xiaotong, the new brand spokesperson of Guan Xuan
Lock in life, due to 1996 Annual brand welfare activities
new brand positioning language
Brand advertisements landed heavily on CCTV advertisements on CCTV-1 and CCTV-13, launched national high-speed brand advertisements, named high-speed trains, and participated in professional exhibitions such as Guangzhou construction expo...... Multi-dimensional and strong exposure touch the vast number of consumers and run out of brand acceleration.
Huitailong named high-speed train
Huitailong mobile business card"
High-speed advertising with more than 100 points
10 provinces and cities, 100 yuan high-speed advertising
Building Expo-the whole House hardware Exhibition Hall
construction Expo-smart door lock Exhibition Hall
guangzhou Custom Home exhibition
on September 6, "96 bowknot" founded by huitailong is an important milestone in the butterfly change of huitailong brand, a new mark of huitailong brand, and will also become the annual fixed brand festival of huitailong. In the future, huitailong will announce more Brand Events and announce more brand benefits in "96 bowknot...... Provide users with one-stop Whole House hardware and intelligent products and services to create an ideal home space for more consumers.
