December 28, sponsored by Guangdong door industry association, big country brand paiya doors and windows the "2022 annual meeting of Guangdong door Industry Association and the 10th anniversary ceremony of Guangdong door industry association on the night of Paiya" was held in Foshan, Guangdong.
Paiya doors and windows awarded "30-year window technology benchmark enterprise"
At the grand ceremony, the president unit of Guangdong door Industry Association and the brand of Big Country paiya doors and windows won the title of "30-year window technology benchmark enterprise" and "leading enterprise" in the door and window industry, paiya doors and windows li junhongrong, chairman of the board of directors, won the award of "Ten years of meritorious figures" in the door and window industry, in recognition of the outstanding contribution made by Paiya products to continuously lead the industry, and paiya doors and windows the pioneering spirit of leaders is highly recognized.
At the beginning of the "Night of Paiya" ceremony, paiya doors and windows chairman Li Junhong delivered a speech on the stage. He said, in 2022, under the situation of increasing market uncertainty, enterprises should see that consumers' pursuit of a better life has not changed, and the new generation of doors and windows still have huge market growth space, the National "double carbon" strategy also brings development opportunities to the door and window industry.
In an uncertain era, we should actively practice internal skills, carry out organizational iteration and capability upgrade, and continuously consolidate the ability to provide users with a better life. In 2022, paiya doors and windows based on insights into users and market trends, we released a new brand positioning strategy "deep comfort" and launched a new generation of high-end doors and windows with higher comfort standards in the industry-"deep comfort" doors and windows, multi-dimensional joint efforts, selected CCTV "big country brand", won the recognition of users and the market.
President of Guangdong door Industry Association
Paiya doors and windows chairman Li Junhong
Summit
Cave analysis of the future
Activity site, focus on hot topics and lead industry development" the China customized doors and windows Summit Forum was successfully held, paiya doors and windows general manager Yi Shaoguang was invited to participate in the discussion of Foshan.
He said that with the national epidemic policy turning, China's economy is expected to usher in a comprehensive recovery in 2023. The economic recovery will stimulate the recovery of consumer confidence, and the pent-up demand in 2022 will be further released.
Paiya doors and windows general manager Yi Shaoguang
The entry of cross-border forces has brought advanced thinking and talents, which will further promote the popularization of a new generation of doors and windows. Doors and windows enterprises need to continuously upgrade their organizational capabilities, take users as the center, and continuously provide users with a deep and comfortable life of high quality, so as to better grasp the opportunities for the development of doors and windows industry.
Paiya's journey against the trend
Win 2022 growth wars
At the meeting, paiya doors and windows wu Jian, deputy general manager, shared the theme of Paiya's journey against the trend. With the increasing popularity of the new generation of doors and windows and the economic improvement in 2023, the door and window industry is ushering in a golden development period, which is called "the last Blue Sea of home building materials", attracting many cross-border forces to enter the game one after another. Facing the situation of "price war" inside and "cross-border entry" outside, how can door and window enterprises break through? Paiya doors and windows I gave my own thoughts.
Theme sharing of Panya's journey against the trend
Paiya doors and windows deputy general manager Wu Jian
In 2022, paiya doors and windows"User-centered", launched a new brand strategy of "deep comfort" and a new brand image. At the same time, Paiya carried out comprehensive innovation from the aspects of brand, product, marketing, channel, service, etc.
Paiya doors and windows official
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Paiya positioning propaganda film
In 2022, Paiya spread the value concept of "deep comfort" through various innovative marketing methods such as Super IP, event marketing, content marketing, activity marketing, etc. to continuously enhance the brand influence of Paiya, a big country, deepen differentiated competitive advantages and bring strong development potential for brands. During the Double Eleven, it ranked first in the Tmall doors and windows category industry for two consecutive years.
Deep insight into Chinese living needs
Leading the innovation and upgrading of doors and windows
Product innovation is the core driving force of enterprise development, paiya doors and windows li Junhong, chairman of the board, has always maintained the initial intention of "taking users as the center" and led the team to visit many cities and regions, understand the personalized needs of users for doors and windows under different geographical and climatic conditions, and introduce the category of high-end doors and windows upgrade-"deep comfort" doors and windows.
Paiya's new generation of "deep comfort" doors and windows can achieve more excellent sound insulation and heat insulation performance through the combination of "golden ratio Glass Group + multiple sealed structural frame materials", which can effectively block 39db outdoor noise, create a golden hearing environment; Energy saving can reach 70% per day, energy saving and environmental protection can realize indoor warm winter and cool summer. This is not only to meet users' demand for "deep comfort" living space, and also actively respond to the national "double carbon strategy" call for low carbon and energy saving.
Paiya doors and windows official
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Apaiya CSD deep comfort environment management system interpretation Video
Deep Comfort doors and windows the CSD deep comfort environment management system independently developed by Paiya can start from six aspects: sound, temperature, safety, vision, moisture and control, personalized customization is carried out around the region, climate, environment, scene, orientation and crowd of the living space to realize comfortable interaction between the natural environment and the living space.
According to the "Chinese home | Door and window Industry Development Trend Report" released by the lifestyle research institute of Jinan University, "Sound insulation, heat insulation, safety and aesthetics" are the four dimensions of consumers' inner definition of "good doors and windows", the door and window products represented by the concept of "deep comfort" will meet people's growing demand for a better life and lead the overall upgrade of the door and window industry, which will usher in significant development opportunities.
Great powers make intelligent and innovative leaps
Build a world-class Chinese door and window technology brand
As early as 2002, Paiya took the lead in establishing a quality testing laboratory. At the same time, with 199 industry higher process standards, adhere to the "high standard" production, "Zero Defect" quality. In 2008, Paiya took the lead in introducing digital information software to achieve lean production and greatly improve manufacturing efficiency. At present, Paiya has achieved a stable delivery cycle of 15 days for windows and 10 days for doors.
As one of the drafting units of China's system door and window standards, now paiya has 4 large production and intelligent manufacturing bases, covering an area of 300000 ㎡ and an annual production capacity of 1.5 million ㎡, which has become the benchmark of intelligent production bases for system doors and windows.
As a member of the "future team of Chinese brands", Big Country brands paiya doors and windows continue to innovate, strive to provide consumers with first-class products and services, and constantly lead the high-quality development of the industry.
In the future, Paiya hopes to join hands with more peers and the upstream and downstream industries to jointly spread and popularize the value of the new generation of doors and windows, so that the new generation of doors and windows can enter thousands of households faster.
